Taking 2 retainer clients for Q4 2026

I run growth like a P&L. Not a channel.

Fractional CMO and performance marketing leader. Seven years turning media budgets into pipeline for automotive OEMs, B2B SaaS and e-commerce brands, including a Rs.40Cr+ annual book across 14 enterprise accounts.

Book a discovery call → See the numbers ↓
  • Pune, India
  • Retainer or project
  • Reply within 24h
Google AdsGoogle Ads
Meta AdsMeta Ads
LinkedIn AdsLinkedIn Ads
Microsoft AdsMicrosoft Ads
DV360DV360
TikTok AdsTikTok Ads
ProgrammaticProgrammatic
CRO and FunnelCRO & Funnel

Trusted by 20+ brands across automotive, SaaS and e-commerce

Delivered through OnlineSales.ai (Merkle Sokrati / Dentsu Network), RB2F and direct consulting. Brands shown were worked on through those engagements; details remain under NDA.

HyundaiHyundai
MahindraMahindra
Volkswagen GroupVolkswagen Group
ToyotaToyota
CitroenCitroën
Hero MotoCorpHero MotoCorp
Ashok LeylandAshok Leyland
Harley-DavidsonHarley-Davidson
DurianDurian
EatopiaEatopia
TVS MotorTVS Motor
Bajaj AutoBajaj Auto
StellantisStellantis
Godrej PropertiesGodrej Properties
RoyalOakRoyalOak
L'OrealL'Oréal
Jeeva.aiJeeva.ai
GS Global AcademyGS Global Academy
RuveeRuveé
ShumeeShumee
02  /  The system

Not a media buyer. The whole revenue system.

Acquisition, media, creative, CRO, attribution, lifecycle, RevOps and the sales handoff are one machine. Fix a channel in isolation and the leak just moves somewhere you are not looking.

01

Growth & revenue

Owning the number. Pipeline, P&L and forecast, end to end.

  • Full-funnel demand generation
  • Revenue operations
  • Pipeline generation
  • Go-to-market strategy
  • Portfolio P&L ownership
  • Forecasting & QBR cadence
02

Marketing & media

Making paid media accountable to revenue, not clicks.

  • Performance marketing
  • Media mix modelling
  • Conversion rate optimisation
  • Lead management
  • CRM alignment
  • GA4 / GTM attribution
03

Platforms

Hands-on depth across every major buying platform, not a layer of management on top of one.

  • Google Ads & Shopping
  • Meta
  • DV360
  • LinkedIn
  • Amazon & marketplaces
  • Microsoft & quick-commerce
04

Leadership

Building teams that keep enterprise clients, and win new ones.

  • Team building & management
  • New business & pitching
  • Client retention
  • Executive stakeholder management
  • Cross-functional delivery
  • Strategic planning
03  /  Evidence

What the budgets actually did.

Nine engagements, anonymised. Every figure ties to a named engagement in the track record. No blended averages, no reach metrics.

Automotive · Passenger vehicles
Auto PV
12–13%
Lead-to-purchase, against a category norm of roughly 6 to 7 percent
Dealer-network acquisition funnel, national OEM
B2B SaaS · AI
SaaS AI
310×
PLG sign-ups in 90 days, from roughly 100 to roughly 31,000
Growth function built from zero in 90 days
Agency · Performance marketing
Agency
+58%
Department MRR growth across 18 live accounts
Performance department turnaround
Retail · Furniture · Australia
Retail AU
12×
Sales grown from AUD 10K to AUD 120K in 6 months
Furniture e-commerce growth, Australian market
Automotive · MHCV / LCV
Auto CV
−18%
Cost per response, following a GA4 re-architecture
Commercial vehicle enquiry engine rebuild
D2C · Fashion e-commerce
D2C fashion
Rs.1.1Cr
15,700+ customers at a CAC of Rs.250 to Rs.400
Shopify storefront scaled from launch
Automotive · Two-wheelers
Auto 2W
95%
Account retention, NPS 88+
CRM-aligned lead management pipeline
Real estate · Residential
Real estate
Rs.40Cr+
Book managed across 14 accounts
Site-visit demand generation, premium projects
Beauty & personal care
Beauty
18
Live accounts, e-commerce and lead generation
Quick-commerce and marketplace media

Client names withheld under NDA. Full write-ups on a call; ask for the ones closest to your category.

Book a discovery call →
04  /  Engagements

Two ways to work with me.

Both start with the same question. Where is the money going, and what is it actually buying you?

A · Ongoing

Fractional CMO and growth leadership

Monthly retainer · 2 to 3 days a week · 6-month minimum

Who it's for
Companies that need senior growth ownership without a full-time CMO hire.
I own
The growth P&L, meaning revenue targets, margin health and forecast, plus the in-house team and agency roster that delivers it.
You get
  • Full-funnel demand gen: paid, CRO, lifecycle, CRM alignment
  • RevOps: lead management, attribution, sales and marketing handoff
  • Board-ready reporting, QBR cadence, pipeline forecasting
  • GTM and new-market planning, pricing input, positioning
End state
A growth function built to run without me by the end.
B · Fixed scope

Performance media audit and restructure

Fixed fee · 4 to 6 weeks · Team handover included

Who it's for
Teams whose spend, tracking or account structure is underperforming and needs a forensic pass.
I own
The audit and the rebuild: spend, structure, tracking and creative across Google, Meta, DV360, LinkedIn and Amazon.
You get
  • GA4 and GTM tracking and attribution repair, event mapping
  • Media mix modelling, budget reallocated by margin not last-click
  • Creative diagnostic and AI-assisted variant pipeline setup
  • CRO and landing-page test roadmap, ranked by revenue impact
End state
Rebuilt campaign architecture, handover docs and a 90-day plan your team can execute.
05  /  AI enablement

AI is a lever on the P&L. Not a slide.

I use AI where it changes unit economics: creative volume, bid decisions, and the time between a question and an answer. Everything else stays human.

  • AI creative pipeline

    Generative ad variants at scale for the in-house design team, briefed and QA'd against performance data.

  • AI-assisted media buying

    Automated bidding and budget shifts against ROAS, CPL and CAC targets across six platforms.

  • Performance-led TVC scripts

    Written to a media plan, including spots featuring a national athlete and a MasterChef.

06  /  Track record

Seven years in marketing. Eleven in the workforce.

Agency-side, in-house and independent. The through-line is owning a number.

Experience

RB2F
Head of Performance Marketing · Pune
Oct 2025 – Concluded
Jeeva.ai
Fractional CMO, independent engagement · Consulting
Jul – Sep 2025
OnlineSales.ai
Performance Marketing Lead, Enterprise Accounts. Merkle Sokrati / Dentsu Network · Pune
May 2022 – Jun 2025
Justdial
Category Sales Senior Executive · Pune
Aug – Oct 2021
Hueblu
Head of Growth & Marketing · Navi Mumbai
Jun 2019 – Aug 2021
Oceanic Shipping
Documentation Executive · Navi Mumbai
Sep 2015 – Mar 2019

Education & certifications

In progressPG Certificate, Digital Strategy & Marketing Analytics

IIM Nagpur · Dec 2025 to Sep 2026

DegreeBBA, International Business

Sinhgad Management Institute, Pune · First Class, 2015

CertificationsGoogle Ads Search, 2024

Excel Essential Training, Microsoft 365 · 2022

Let's find where the growth is leaking.

Thirty minutes. Bring your spend, your funnel and your growth target. You will leave with two or three things worth changing, whether or not we end up working together.

Book a discovery call → Email instead
Emaildesaiomkar666@outlook.com Phone+91 89995 12484 LinkedIn/in/omkar∆desai
LocationPune, MH 411021
Availability2 slots · Q4 2026